Aug 08, 2020  
2017-2018 Catalog 
    
2017-2018 Catalog [ARCHIVED CATALOG]

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BUSN 225 - E-Commerce Management

5 Credits
Focuses on how businesses can use network technology to help them meet their goals. It is a management strategy class. Both consumer and business-to-business commerce will be covered and all topics will be addressed from a global perspective. Topics include marketing, operations, exporting and legal issues. Also include broad analysis of Websites for effectiveness both in reaching customers and in supporting the company’s strategy.

Fees CF

Designed to Serve GB, CIS, IMP, returning students
Active Date 2011-02-17

Grading System Decimal Grade
Class Limit 28
Contact Hours: Lecture 55 Lab 0 Worksite 0 Clinical 0 Other 0
Total Contact Hours 55
Degree Distributions:
Course Outline
Introduction to E-Commerce E-Commerce definition: Overview Business model changes/trends Retail Business to Business Marketing: -Market segmentation (target audience) -Research -Brand -Added value -Advertising (on and off the web) -Learning relationships International: -Operations/Infrastructure -Culture -Exporting Operations: -Distribution/Fulfillment -Inventory management -Outsourcing Policy: -Privacy -Intellectual property -Free speech -Taxation -Other legal issues Strategy: -Competitive analysis -Integrating EC into corporate strategy -ROI/Other goals -Compliment bricks and mortar (channel conflict)

Student Learning Outcomes
Create an e-commerce Business Plan.

Define and identify how internet sites carry out the business activities of content, network service, and marketing.

Describe current technologies available for e-commerce development.

Perform a Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis on an e-commerce business.

Explain how the internet allows for information-intensive business models.



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