BUSN 234 - Sales Management 5 Credits A focused look at the sales process from an account management perspective. Covers topics such as business development and key account management, B2B sales, negotiations and deal making, and skills and attributes needed for maintaining customer relationships.
Pre-requisite(s) BUSN 134 Fees
Quarters Typically Offered Summer Online
Designed to Serve General Business students, Professional Sales students and other programs in the Business department Active Date 20170731T09:57:12
Grading System Decimal Grade Class Limit 38 Contact Hours: Lecture 55 Total Contact Hours 55 Degree Distributions: ProfTech Course Yes Restricted Elective Yes Course Outline B2B Sales vs B2C
Lead and Business Development
Decision Making
Negotiating
Customer Relations and Relationship Building
Key Account Management
Student Learning Outcomes Research and discuss a wide range of interesting and dynamic sales professions within the for-profit and nonprofit sectors of the economy
Formulate a list of priorities that a salesperson must accomplish to create customer loyalty
Formulate marketing and sales strategies that incorporate psychological and sociological factors which influence customers
Use effective negotiation skills in role playing scenarios
Develop a plan to manage a key customer account
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