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    Highline College
   
 
  Sep 25, 2017
 
 
    
2017-2018 Catalog

Online Marketing & Social Media Architect, AAS


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https://cis.highline.edu/

Program Description


This program will equip students to be exposed to creating good quality content and utilizing effective online marketing strategies - SEO (Search Engine Optimization) and social media. In order to carry out these tasks students should be knowledgeable in numerous technical aspects of web development, coupled with good content creation skills and business principles.

Learning Outcomes


  • Understand and be able to build websites based on current technologies.
  • Able to utilize graphics and animation into websites
  • Understand front end and server side scripting
  • Able to manage numerous projects via project management
  • Demonstrate marketing and salesmanship skills
  • Identify data via website analytics / statistical analysis
  • Problem solve and diagnosis of best methods needed for SEO
  • Demonstrate an understanding of SEO and implementation of best practices
  • Be able to present analytical data to the client 
  • Understand and demonstrate a Content Management System as well as how to integrate SEO

Requirements


Prerequisites


  • Talk to a faculty adviser.

Important Notes


  • This information does not substitute for meeting with a faculty adviser.
  • Students must achieve a minimum 2.0 GPA in each core course to attain an AAS degree.
  • Not all classes are offered every quarter or at night.

Specific Requirements


Total Professional-Technical Courses: 38 credits

Total Supporting Course Credits: 38

Total Related Instruction Credits: 15

Total Program Credits: 91 Credits


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