Nov 28, 2021  
2016-17 Catalog 
2016-17 Catalog [ARCHIVED CATALOG]

Online Marketing & Social Media Architect, AAS

Program Description

This program will equip students to be exposed to creating good quality content and utilizing effective online marketing strategies - SEO (Search Engine Optimization) and social media. In order to carry out these tasks students should be knowledgeable in numerous technical aspects of web development, coupled with good content creation skills and business principles.

Learning Outcomes

  • Understand and be able to build websites based on current technologies.
  • Able to utilize graphics and animation into websites
  • Understand front end and server side scripting
  • Able to manage numerous projects via project management
  • Demonstrate marketing and salesmanship skills
  • Identify data via website analytics / statistical analysis
  • Problem solve and diagnosis of best methods needed for SEO
  • Demonstrate an understanding of SEO and implementation of best practices
  • Be able to present analytical data to the client 
  • Understand and demonstrate a Content Management System as well as how to integrate SEO



  • Talk to a faculty adviser.

Important Notes

  • This information does not substitute for meeting with a faculty adviser.
  • Students must achieve a minimum 2.0 GPA in each core course to attain an AAS degree.
  • Not all classes are offered every quarter or at night.

Specific Requirements

Total Program Credits: 91 Credits