VICOM 152 - Typography

4 Credits

This course provides a historical background of type usage and an exploration of the art form. Topics include typographic theory and its practical usage in graphic design. Projects will explore the design processes using visual identity and communication, thematic structure and hierarchy, creative problem solving and the basic design practice of critiques and discussions. It provides an in-depth view of the use and application of typographic concepts in both print and web media. Working individually and in groups, students use both traditional and digital media (Adobe Creative Cloud) to produce design projects.

Fees

Quarters Typically Offered

Fall Day

Designed to Serve Graphic Designers and Illustration Students in the Visual Communications Program
Active Date 2016-02-18

Grading Basis Decimal Grade
Class Limit 24
Contact Hours: Lecture 44 Lab 0 Field Studies 0 Clinical 0 Independent Studies 0
Total Contact Hours 44
Degree Distributions:
ProfTech Course Yes
Restricted Elective Yes
Course Outline
The History of Type and Letterforms

Type Anatomy and Classifications

Type Selection and Usage

Digital Type Formatting Using Adobe CC

Typographic Hierarchy

Techniques for Creating Emphasis

Information Hierarchy and Composition

Typography layout in Advertising, book and poster formats

Analyzing type design

Manipulating and constructing typefaces

Creating a brand

Introduction to motion graphics

Working with clients

Student Learning Outcomes
Identify historical typeface classifications, and the components and structure of letterforms.

Recognize appropriate typeface selection and usage.

Use typographical terms correctly.

Demonstrate a basic understanding of typographic theory.

Apply typographical theory to problem solving for graphic design projects.

Analyze type usage in print, advertising, web design and motion graphics.

Illustrate a technical understanding for producing print and web marketing materials and demonstrate knowledge through design projects with real-world applications.