BSTEC 195 - Social Media for Business

5 Credits

This class will provide the knowledge how to set up small businesses on Social Media sites, includes Facebook, LinkedIn, Google+, Instagram, and Twitter. The student will learn the importance of Social Media for businesses. Students will learn how to create individual and community pages, identifying audiences, posting and replying to messages, setting up events, and working with additional supported applications. Students will learn how to incorporate sharing pages on other pages and websites.

Placement Eligibility English 097
FeesCF

Quarters Typically Offered

Winter Online

Designed to Serve Students who want to develop the necessary skills to set up and manage businesses on social media.
Active Date 20190709T10:50:31

Grading Basis Decimal Grade
Class Limit 30
Shared Learning Environment Yes
Contact Hours: Lecture 55
Total Contact Hours 55
Degree Distributions:
ProfTech Course Yes
Restricted Elective Yes
Course Outline

History of Social Media
The Growth of Social Media
How Social Media effects our daily lives
Setting Up Facebook Pages: Individual, Group, and Like pages
Using Facebook applications: Individual and Facebook Pages.
Creating Gmail account for Google+
Setting up Business on Google+
Setting up LinkedIn account for business
Creating group on LinkedIn
Setting up Instagram for business
Setting up Twitter for business
Searching for new emerging Social Media Technologies
Assessing what other Social Media is good for a business

Student Learning Outcomes
Students will analyze which social media tools will increase exposure and customer traffic for a given business.

Students will successfully identify Social Media sites to match the need of an existent business using specific criteria and tools.

Students will successfully establish social media sites that meet industry standards for a given business.

Students will properly and ethically communicate in posts and replies on social media sites.

Students will successfully manage social media business sites using mobile applications.

Students will evaluate social media analytics of social sites to determine customer traffic patterns and necessary adjustments, consistent with an administrator role.