VICOM 152 - Typography

5 Credits

This course provides a historical background of type usage and an exploration of the art form. Topics include typographic theory and its practical usage in graphic design. Projects will explore the design processes using visual identity and communication, thematic structure and hierarchy, creative problem solving and the basic design practice of critiques and discussions. It provides an in-depth view of the use and application of typographic concepts in both print and web media. Working individually and in groups, students use both traditional and digital media (Adobe Creative Cloud) to produce design projects.

FeesAcademic Technology Fee Vicom Fee

Quarters Typically Offered
Fall Day
Designed to Serve Graphic Designers and Illustration Students in the Visual Communications Program and anyone interested in typography
Active Date 20240322T08:27:41

Grading Basis Decimal Grade
Class Limit 24
Contact Hours: Lecture 55
Total Contact Hours 55
Degree Distributions:
ProfTech Course Yes
Restricted Elective Yes
Course Outline

The History of Type and Letterforms
Type Anatomy and Classifications
Type Selection and Usage
Digital Type Formatting Using Adobe CC
Typographic Hierarchy
Techniques for Creating Emphasis
Information Hierarchy and Composition
Typography layout in Advertising, book and poster formats
Analyzing type design
Manipulating and constructing typefaces
Creating a brand
Introduction to motion graphics
Working with clients

Student Learning Outcomes
Identify historical typeface classifications, and the components and structure of letterforms.

Recognize appropriate typeface selection and usage.

Use typographical terms correctly.

Demonstrate through projects typographic theory.

Apply typographical theory to problem solving for graphic design projects.

Analyze type usage in print, advertising, web design and motion graphics.

Create typography based projects for print and web marketing materials utilizing Typographic Hierarchy and Techniques for Creating Emphasis