VICOM 153 - Typography II

2 Credits

This course is an intermediate to advanced course that builds on the concepts learned in Typography 1. It provides an in-depth view of the use and application of typographic concepts in both print and web media. Subjects included in this course are: typographic information design, the fundamentals of designing typefaces, and motion graphics applications. Working individually and in groups, students will use both traditional and digital media (Adobe Creative Suite) to produce design projects.

Pre-requisite(s) VICOM 152
Fees

Quarters Typically Offered

Designed to Serve Visual Communication Majors
Active Date 2015-04-17

Grading Basis Decimal Grade
Class Limit 24
Contact Hours: Lecture 22 Lab 0 Field Studies 0 Clinical 0 Independent Studies 0
Total Contact Hours 22
Degree Distributions:
ProfTech Course Yes
Restricted Elective Yes
Course Outline
Review Type Terms

Review Techniques for Creating Emphasis

Information Hierarchy and Composition

Typography Layout in Advertising, Book, and Poster Formats

Production Process for Print and Web

Analyzing Type Design

Manipulating and Constructing Typefaces

Creating a Brand

Introduction to Motion Graphics

Working with Clients

Student Learning Outcomes
Apply typographic design principles to print and web layout.

Motivate an audience to purchase a brand, utilize the information, service or product, patronize an entity or influence others.

Apply principle concepts in form, composition, typography and color to convey a message using a graphical, dynamic composition.

Illustrate a technical understanding for producing print and web marketing materials and demonstrate knowledge through design projects with real-world applications.