BUSN 125 - Exploring E-Commerce

5 Credits

Introduces students to the huge impact e-commerce is having on business and our lives. Students will learn to find business information on the Internet and explore career opportunities in the field. They will learn about business strategies for e-commerce, including service, retail, business to business, security issues, public policy and global business. Students will analyze sites and learn about Internet marketing, advertising and sales. Students will get hands-on practice with Web security issues, electronic payment systems and the legal issues involved in creating a functioning online store.

FeesCF

Quarters Typically Offered

Fall Online
Winter Online
Spring Online

Designed to Serve Initially, this course will be offered for tech prep, high school students who want to explore careers and earn college credits. In the future, the course would serve two different types of students. First, it will serve students who are interested in the basics of e-commerce as a compliment to their field, such as travel, hospitality, office. Second it will serve students who plan to pursue e-commerce as a focus of their studies, and need an introductory course to prepare them for 225 (though it won’t be a prerequisite).
Active Date 2011-06-14

Grading System Decimal Grade
Class Limit 35
Contact Hours: Lecture 55 Lab 0 Worksite 0 Clinical 0 Other 0
Total Contact Hours 55
Degree Distributions:
ProfTech Course Yes
Restricted Elective Yes
Course Outline
1. INTRODUCTION: THE IMPACT OF E-COMMERCE ON OUR ECONOMY. Discussions: Trends, Search Engines, Communication. Daily Assignments: Explore categories on search engines, find specific company information, analyze specific website, research trends 2. TYPES OF E-COMMERCE Services (career search) Business to Consumer (retail) Business to Business 3. GLOBAL, SECURITY AND PUBLIC POLICY ISSUES Consumer Security Government Regulation Challenges in World Market Daily Assignments: Analyze site privacy statements and security measures, research regulations and watchdogs, review sites with international options, research global business barriers. 4. INTERNET MARKETING Advertising Selling on Your Site Distribution, Post-Sales Daily Assignments: Identify various types of online advertising, including banners, links, and search engines; analyze catalog/order usability, research delivery tracking. 5. PLANNING A SITE Site Components Support Services for Design/Maintenance Practice Setting Up Web Security, Electronic Payments Systems, and Legal Issues in Creating a Functioning On Line Store To Do List For Starting Your Own Site Daily Assignments: Analyze sites, research and evaluate resources, make plan for site creation

Student Learning Outcomes
Utilize internet tools in researching business information.

Research e-commerce job descriptions and careers.

Explain key business trends influenced by e-commerce

Analyze sites to determine the business and marketing strategies utilized by businesses.

Explain the broader context for e-commerce, including global issues, consumer rights, and public policy.

Explain the capabilities and limitations of technology tools related to e-commerce.