Mar 29, 2024  
2021-22 Catalog 
    
2021-22 Catalog [ARCHIVED CATALOG]

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BUSN 134 - Principles of Sales

5 Credits
Examines consumer need and motivation, principles and techniques of selling. Includes theoretical and practical application of the selling process.

Fees

Quarters Typically Offered


Winter Day
Spring Online

Designed to Serve General business students and students of other professional technical programs as well as the general public
Active Date 20170622T08:36:39

Grading System Decimal Grade
Class Limit 38
Contact Hours: Lecture 55 Lab 0 Worksite 0 Clinical 0 Other 0
Total Contact Hours 55
Degree Distributions:
ProfTech Course Yes
Restricted Elective Yes
Course Outline
–The professional salesperson and selling psychology –Communication and listening skills –the six-step selling process –Relationship building and ethical issues –Time management in selling

Student Learning Outcomes
Evaluate and discuss the relationships between major selling elements

Apply professional selling techniques in various role play activities

Analyze and interpret sales models and their relationship to various selling situations

Considering the audience, demonstrate effective communication using appropriate industry terminology



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