Mar 29, 2024  
2021-22 Catalog 
    
2021-22 Catalog [ARCHIVED CATALOG]

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BUSN 138 - Principles of Marketing

5 Credits
Introduces the concepts of marketing as used in business today. Description and evaluation of the ways in which goods and services are developed to meet customer and consumer needs and distributed for domestic and international consumption; economic, government, social, and other environmental forces in relation to the marketing function; emphasis on relevant social problems and responsibilities.

Fees

Quarters Typically Offered
Summer Day, Online
Fall Day
Winter Online
Spring Day, Online

Designed to Serve General Business students and other professional-technical students
Active Date 20190612T13:21:10

Grading System Decimal Grade
Class Limit 38
Contact Hours: Lecture 55
Total Contact Hours 55
Degree Distributions:
ProfTech Course Yes
Restricted Elective Yes
Course Outline
  1. An overview of strategic marketing
  2. The marketing environment
  3. Marketing ethics and social responsibility
  4. Target markets: segmentation and evaluation
  5. Consumer buying behavior
  6. Consumer buying behavior
  7. Marketing research and information systems
  8. Product concepts
  9. Developing and managing products
  10. Marketing channels and Supply chain management 
  11. Distribution
  12. Wholesaling
  13. Retailing
  14. Promotion
  15. Advertising and publicity
  16. Personal selling and sales promotion
  17. Pricing concepts
  18. Strategic market planning
  19. Implementing strategies and measuring performance
  20. International marketing


Student Learning Outcomes
Articulate the essential role of marketing activities for a firm.

Apply the concept of the marketing mix: Product, pricing, promotions, and distribution of a basic marketing plan.

Construct a situational analysis (SWOT analysis) for the firm.

Develop a detailed marketing plan.



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