Jul 22, 2024  
2021-22 Catalog 
2021-22 Catalog [ARCHIVED CATALOG]

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HOST 155 - Destination Management & Marketing Organizations

4 Credits
Destination Management and Marketing Organizations (e.g. Convention and Visitor Bureaus, Chambers of Commerce), also known as DMOs, are designed to market and promote locations as responsible, viable, and sustainable tourism destinations. This course will highlight the strategies that DMOs leverage, the organizations DMOs work with, and the indicators of success that DMOs use to accomplish these ends. Course topics include destination stakeholders, DMO operations, tourism product development, taxation and other funding models for DMOs, indicators of success (e.g. benchmarking, KPIs, economic multipliers), marketing theories, and socio-cultural and environmental tourism impacts.


Quarters Typically Offered
Summer Day, Online

Designed to Serve Students interested in tourism, marketing, entrepreneurship, government’s role in business operations, and general business strategies toward development are encouraged to enroll in this course.
Active Date 20190612T13:19:18

Grading System Decimal Grade
Class Limit 28
Contact Hours: Lecture 44
Total Contact Hours 44
Degree Distributions:
ProfTech Course Yes
Restricted Elective Yes
Course Outline
Students completing this course will comprehend:

  • internal operations of DMOs (e.g. Chamber of Commerce, Convention & Visitors Bureau, Tourism Authority), 
  • external stakeholders that DMOs operate in conjunction with (e.g. government, finance/economics, business owners/operators), 
  • and indicators of successful DMO operations. 

Student Learning Outcomes
Learners will describe the roles and functions of various types of DMOs and their operations.

Learners will conduct an analysis of DMO case studies that outline destination competitiveness strategies.

Learners will examine stakeholder groups that DMOs work with to accomplish their end goals.

Learners will assess Key Performance Indicators (KPIs) that DMOs use to gauge success from economic, environmental, and socio-cultural vantage points.

Learners will describe key selling points of geographic tourism locations including the ability of DMOs to create and manage tourism product development.

Learners will evaluate DMO marketing plans using Internet research to examine destination resources.

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