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Feb 17, 2025
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HOST 155 - Destination Management & Marketing Organizations 4 Credits Destination Management and Marketing Organizations (e.g. Convention and Visitor Bureaus, Chambers of Commerce), also known as DMOs, are designed to market and promote locations as responsible, viable, and sustainable tourism destinations. This course will highlight the strategies that DMOs leverage, the organizations DMOs work with, and the indicators of success that DMOs use to accomplish these ends. Course topics include destination stakeholders, DMO operations, tourism product development, taxation and other funding models for DMOs, indicators of success (e.g. benchmarking, KPIs, economic multipliers), marketing theories, and socio-cultural and environmental tourism impacts.
Fees
Quarters Typically Offered Summer Day, Online
Designed to Serve Students interested in tourism, marketing, entrepreneurship, government’s role in business operations, and general business strategies toward development are encouraged to enroll in this course. Active Date 20190612T13:19:18
Grading System Decimal Grade Class Limit 28 Contact Hours: Lecture 44 Total Contact Hours 44 Degree Distributions: ProfTech Course Yes Restricted Elective Yes Course Outline Students completing this course will comprehend:
- internal operations of DMOs (e.g. Chamber of Commerce, Convention & Visitors Bureau, Tourism Authority),
- external stakeholders that DMOs operate in conjunction with (e.g. government, finance/economics, business owners/operators),
- and indicators of successful DMO operations.
Student Learning Outcomes Learners will describe the roles and functions of various types of DMOs and their operations.
Learners will conduct an analysis of DMO case studies that outline destination competitiveness strategies.
Learners will examine stakeholder groups that DMOs work with to accomplish their end goals.
Learners will assess Key Performance Indicators (KPIs) that DMOs use to gauge success from economic, environmental, and socio-cultural vantage points.
Learners will describe key selling points of geographic tourism locations including the ability of DMOs to create and manage tourism product development.
Learners will evaluate DMO marketing plans using Internet research to examine destination resources.
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