HOST 210 - REVENUE MANAGEMENT

5 Credits

The maximization of a business’s revenue insinuates an individual has an ability to critically analyze a situation, apply a financial prowess in alignment with an accounting accumen, and leverage their computation skill set. This course discusses best practices in revenue management including asset management and real estate purchases, Excel spreadsheet use, formulas specific to asset management with case studies from the hotel and restaurant industries, and mathematical computation skills needed to success in financial endeavors are foci of this course.

Fees

Quarters Typically Offered

Fall Day, Online

Designed to Serve Students interested in entrepreneurship, business, management, and finance. Specifically, students interested in asset management and revenue management should enroll. The course relies on case studies from real estate and the hospitality industry and may be of the most interest to students in those fields.
Active Date 20170509T10:06:28

Grading System Decimal Grade
Class Limit 28
Contact Hours: Lecture 55 Lab 0 Worksite 0 Clinical 0 Other 0
Total Contact Hours 55
Degree Distributions:
ProfTech Course Yes
Restricted Elective Yes
Course Outline
1) Understand and calculate real estate as an asset purchase in a land managed context including the importance of cap rates; 2) Understand and calculate large asset purchases from a management perspective as it relates to EBITDA and top/bottom line EBITDA; 3) Create revenue-maximizing pricing models and guide these effectively through distribution channels such as Online Travel Agencies (OTAs); 3) Understand overbooking and develop a mathematical strategy for overbooking; 4) Cost food and beverage operations (F&B) from menu design to seat turnover; 5) Have an ability to submit your organization’s STR Report and analyze STR Reports

Student Learning Outcomes
Learner will calculate and analyze cap rates.

Learner will formulate asset management purchasing decisions with a comprehension of par levels and EBITDA.

Learner will create a revenue-maximizing pricing model and explain the model's fit in distribution channels.

Learner will identify best practices in overbooking and develop a mathematical strategy for overbooking.

Learner will cost a restaurant's food and beverage operations.

Learner will earn CHIA Certification (Certified Hospitality Industry Analytics).