BUSN 132 - Advertising

5 Credits

This course discusses the history and social impact of advertising. It includes hands-on involvement and analyzing of integrated marketing communication (IMC) campaigns.

FeesCF

Quarters Typically Offered
Winter Online
Designed to Serve General business students, students in other professional-technical programs, and the general public.
Active Date 20220330T15:32:38

Grading Basis Decimal Grade
Class Limit 38
Contact Hours: Lecture 55
Total Contact Hours 55
Degree Distributions:
ProfTech Course Yes
Restricted Elective Yes
Course Outline

Advertising as a social, historical, and economic institution.
Types of ads and types of ad agencies, including their services, departments.
The marketing mix and the promotional mix, including advertising, sales promotion, direct marketing, personal selling, public relations, publicity, and collateral material.
The advantages and disadvantages to various media: newspaper, magazine, direct mail, out door, television, radio, and Internet.
The integrated marketing communication (IMC) campaign: identify and target, define objectives, strategies and tactics; develop media plan; devise an assessment plan for measuring the campaign’s effectiveness.
Ethics in advertising.

Student Learning Outcomes
Analyze integrated marketing communications (IMC) for purpose, social change and business need.

Critique marketing communication problems and scenarios based on industry standards.

Discuss the professional and ethical principles of working in the advertising industry.

Explain the appropriate tools and technologies used in current advertising industry standards.

Analyze advertisements based on historically significant eras of advertising.