BUSN 134 - Principles of Sales

5 Credits

Examines consumer need and motivation, principles and techniques of selling. Includes theoretical and practical application of the selling process.

Fees

Quarters Typically Offered
Spring Online

Designed to Serve General business students and students of other professional technical programs as well as the general public
Active Date 20220330T15:32:39

Grading Basis Decimal Grade
Class Limit 38
Contact Hours: Lecture 55
Total Contact Hours 55
Degree Distributions:
ProfTech Course Yes
Restricted Elective Yes
Course Outline

The professional salesperson and selling psychology
Communication and listening skills
The six-step selling process
Relationship building and ethical issues
Time management in selling

Student Learning Outcomes
Evaluate and discuss the relationships between major selling elements

Apply professional selling techniques in various role play activities

Analyze and interpret sales models and their relationship to various selling situations

Considering the audience, demonstrate effective communication using appropriate industry terminology