BUSN 138 - Principles of Marketing

5 Credits

Introduces the concepts of marketing as used in business today. Description and evaluation of the ways in which goods and services are developed to meet customer and consumer needs and distributed for domestic and international consumption; economic, government, social, and other environmental forces in relation to the marketing function; emphasis on relevant social problems and responsibilities.

Fees

Quarters Typically Offered
Fall Online
Designed to Serve General Business students and other professional-technical students
Active Date 20220330T15:32:41

Grading Basis Decimal Grade
Class Limit 38
Contact Hours: Lecture 55
Total Contact Hours 55
Degree Distributions:
ProfTech Course Yes
Restricted Elective Yes
Course Outline

An overview of strategic marketing
The marketing environment
Marketing ethics and social responsibility
Target markets: segmentation and evaluation
Consumer buying behavior
Consumer buying behavior
Marketing research and information systems
Product concepts
Developing and managing products
Marketing channels and Supply chain management
Distribution
Wholesaling
Retailing
Promotion
Advertising and publicity
Personal selling and sales promotion
Pricing concepts
Strategic market planning
Implementing strategies and measuring performance
International marketing

Student Learning Outcomes
Articulate the essential role of marketing activities for a firm.

Apply the concept of the marketing mix: Product, pricing, promotions, and distribution of a basic marketing plan.

Construct a situational analysis (SWOT analysis) for the firm.

Develop a detailed marketing plan.