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Nov 21, 2024
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2023-24 Catalog [ARCHIVED CATALOG]
Digital Marketing, AAS
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Program Description
This program will equip students to be exposed to creating good quality content and utilizing effective online marketing strategies - SEO (Search Engine Optimization) and social media. In order to carry out these tasks students should be knowledgeable in numerous technical aspects of web development, coupled with good content creation skills and business principles. Learning Outcomes
- Understand and be able to build and maintain websites based.
- Able to utilize and optimize content .
- Be able to utilize multiple tools.
- Demonstrate marketing skills.
- Identify data via website analytics/statistical analysis & present.
- Problem solve and diagnosis of methods needed for SEO
Prerequisites
- Talk to a faculty adviser.
Important Notes
- This information does not substitute for meeting with a faculty adviser.
- Students must achieve a minimum 2.0 GPA in each core course to attain an AAS degree.
- Not all classes are offered every quarter or at night.
Professional-Technical Core Courses
Total Professional-Technical Courses: 36 credits
Total Supporting Course Credits: 40 credits
Related Instruction Courses
Total Related Instruction Credits: 15
Total Program Credits: 91 Credits
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